Smelling of roses

Developing a Media Crisis Plan That Works: O'Neill, P. (2004) Presented at the International Emergency Management Society Conference, Yarra Ranges, Victoria 2004

While many organisations are constantly striving for greater coverage of their brands using public relations strategies, the coverage by the media can be disappointing. It is therefore ironic, that when a crisis erupts and the media comes knocking on their door, the first reaction can be "No comment"!

Every organisation has the potential to be scrutinised by the media and the public and should be prepared. A crisis media plan, as part of an organisations crisis management plan, will ensure that the agency will be able to positively build on the publicity that is generated by incidents that attract significant media interest.

This paper will examine the advantages of developing a crisis media plan, the issues involved in formulating a plan and its relationship to the crisis management plan. While this approach has been developed from experience in the emergency response environment, many of the strategies also have relevance to commercial companies.

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